Chicago Printer Develops Toy Business
A die-cast toy is a small model made of metal. The earliest die-cast toys in the United States are credited to Samuel Dowst, a Chicago trade journal publisher. (Among other publications, he put out the National Laundry Journal!)
Dowst had the bright idea of adapting a linotype typecasting machine to make all sorts of other miniature castings. His first pieces, such as a tiny flat iron, related to his publications.
Tiny cars, trains and aircraft were also produced and he began selling them in dimestores around the country. The most successful early piece was a Model T Ford. He sold over 50 million.
In 1911, he produced what was to be the first of a famous line of toy vehicles with free-turning wheels, a small limousine just under two inches long. In 1914, a Ford touring car was added, along with a matching pickup truck.
In 1922, he produced some doll’s house furniture under the trade name Tootsietoy, after the name of his brother’s granddaughter, Tootsie. This trade name proved so popular and so unforgettable that the whole line of toys came to be sold by this name.
The Tootsietoy company was among the first of those making die-cast vehicles to use logos of real companies, such as J.C. Penney, on their toys. It was also one of the first to use character merchandise based on popular comic-strip characters, such as Buck Rogers. Well-modeled airplanes were also an important part of the Tootsietoy line.
The last all-metal vehicle was made in 1969. More recent toys use plastic, along with some metal parts.
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